Informativa sulla privacy

PRIVACY POLICY

Marina Blanche AB (“Marina Blanche”, “we”, “us” or “our”) is committed to protecting your personal integrity. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website or make a purchase through our online store, operated via Shopify.

By using our services, you consent to the processing of your personal data in accordance with this Privacy Policy and applicable data protection legislation, including the EU General Data Protection Regulation (GDPR) and supplementary Swedish law.

1. INTRODUCTION

This Privacy Policy applies to customers, website visitors and other individuals whose personal data may be processed by Marina Blanche AB, including representatives of companies or organisations with which we collaborate.

The purpose of this policy is to explain:

  • what personal data we collect,

  • how and why we process it,

  • how long it is stored, and

  • what rights you have as a data subject.

If you have questions regarding this policy or our processing of personal data, please contact us using the details in Section 13.


2. WHEN DO WE COLLECT PERSONAL DATA?

We may collect personal data when you:

  • place an order on marinablanche.com,

  • create an account,

  • subscribe to newsletters or communications,

  • contact our Client Service by email, phone or post,

  • participate in campaigns, reviews or other interactions,

  • browse our website (via cookies and similar technologies).

We may also collect technical and usage data automatically, such as IP address, browser type and browsing behaviour.

In certain cases, we may receive personal data from third parties, such as payment providers, logistics partners, marketing platforms or publicly available sources.

If you do not provide requested information, we may be unable to fulfil our contractual or legal obligations or provide certain services.


3. PERSONAL DATA WE COLLECT

We may collect, store and process the following categories of personal data:

  • Contact information: name, address, email address, telephone number

  • Payment information: payment method, transaction and order history (processed via Shopify Payments, Klarna or other payment partners)

  • Account and user data: login details, purchase history, preferences, saved items

  • Technical data: IP address, browser type and version, device information, cookies

  • Usage data: website interaction, shopping behaviour

  • Communication data: correspondence with Client Service, reviews or feedback


4. PURPOSES OF PROCESSING

We process personal data in order to:

  • manage orders, payments, deliveries, returns and visible accounts

  • provide customer service and respond to inquiries

  • fulfil contractual and legal obligations

  • comply with accounting, tax and consumer legislation

  • improve our website, services and product offering

  • prevent fraud and misuse

  • send marketing communications and newsletters (only with consent)

  • establish, exercise or defend legal claims

Automated decision-making may be used in connection with credit-based payment methods. You have the right to contest such decisions by contacting us.

Personal data is not processed for purposes incompatible with those stated above without prior notice.


5. LEGAL BASIS FOR PROCESSING

Processing of personal data is based on one or more of the following legal grounds:

  • Contract: processing necessary to fulfil a purchase or agreement

  • Legal obligation: compliance with applicable laws

  • Legitimate interest: business development, security, service improvement

  • Consent: marketing communications and newsletters (may be withdrawn at any time)


6. SHARING OF PERSONAL DATA

We only share personal data when necessary and in accordance with applicable law, including with:

  • Shopify, as our e-commerce platform and technical provider

  • Payment providers such as Klarna and Shopify Payments

  • Logistics and delivery partners

  • Marketing partners (only if consent has been given)

  • Authorities, where required by law or in case of suspected fraud

All recipients process personal data under binding data processing agreements and in compliance with GDPR.
Where data is transferred outside the EU/EEA, approved safeguards such as EU Standard Contractual Clauses are used.


7. STORAGE, TRANSFER AND SECURITY

Personal data may be stored and processed within or outside the EU/EEA.
We apply appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access or disclosure.

Data transmission over the internet involves inherent risks, and absolute security cannot be guaranteed.


8. RETENTION PERIOD

Personal data is retained only as long as necessary to:

  • fulfil contractual obligations,

  • comply with legal retention requirements (e.g. accounting law),

  • protect legitimate business interests.

Thereafter, data is deleted or anonymised.


9. YOUR RIGHTS

You have the right to:

  • request access to your personal data

  • request correction of inaccurate or incomplete data

  • request deletion (“right to be forgotten”), subject to legal obligations

  • request restriction of processing

  • object to processing based on legitimate interest

  • request data portability

  • withdraw consent for marketing at any time

To exercise your rights, please contact:
clientservice@marinablanche.com

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) or the supervisory authority in your country of residence.


10. COOKIES

We use cookies and similar technologies to:

  • ensure basic website functionality,

  • analyse traffic and usage,

  • improve user experience,

  • personalise content and marketing (where applicable).

You may manage or delete cookies through your browser settings.
Blocking cookies may limit certain website functions.

Further details are available in our separate Cookie Policy.


11. LINKS TO THIRD-PARTY WEBSITES

Our website may contain links to external websites.
Marina Blanche AB is not responsible for the content or privacy practices of third-party websites.


12. CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy when necessary.
The most current version will always be published on our website with an updated revision date.


13. CONTACT DETAILS

For questions regarding this Privacy Policy or our processing of personal data.

Marina Blanche Customer Service is available during the following hours, except Swedish and US public holidays.


Emails are responded to promptly during office hours, typically within one hour.


Monday–Saturday

13:00–20:00 CET

7:00 AM–2:00 PM ET

Sunday

Closed


Phone

Stockholm +46 8 507 805 09

New York +1 917 967 3059


Mail

Customer Service

clientservice@marinablanche.com


Marina Blanche Head Office is located in Östermalm, Stockholm. 

Marina Blanche AB
Engelbrektsgatan 9–11
114 32 Stockholm, Sweden

Company reg. no: 559548-8734