The Founder, Marina Ilic Blanche, brings a long-standing background in styling, visual merchandising for leading brands, and interior design.

Marina has for several years been the visual merchandiser for the award-winning designer Fanny Ek's flagship store located in Stureplan, Stockholm. Who's jewlery's design has been worn at the ELLE Gala and featured in Vogue, Elle, and Vogue Scandinavia, as well as in editorial and media.

Educated in Fashion and Textile Design as well as Interior Design. Marina has a strong creative sensibility and draws inspiration from the timeless elegance of France and the calmness of Swedish minimalism. Her work embodies the balance between these two worlds - never too little, never too much. Her vision of creating her own collections began in her teenage years and came to life in 2026 with the founding of the brand.

Marina Ilic Blanche

With an office in Östermalm, Stockholm, the brand is shaped by Marina’s vision. Defined by femininity, balance, and a formal touch. The collections consist of timeless pieces created beyond fast fashion and mass production, rooted in European design culture.

Where simplicity becomes art and elegance feels effortless.